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May 20, 2022 0
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There’s a residual effect of days gone by when the education of women and their expected career paths leaned to the English or Social Studies side, while men were more encouraged to pursue careers in the Math or Science fields.

So many women leaders, myself included at the start of my career, feel intimidated, or simply, uncomfortable, around numbers. 

Numbers are throughout all areas of our business and we cannot shy away from them because they give us powerful insight.

Let’s break it down:

Marketing

Social media. Whether you utilize one, or various platforms, there is something to learn from each post. Sure, numbers come across in our follower count, but that number doesn’t tell us the engagement and results of our efforts. Having 100,000 followers but no sales is when numbers can be deceiving. It also causes us to compare ourselves to one another, when that truly doesn’t tell us anything of value. 

When you post on your social media channels, look at the engagement of your posts and who took action. For instance, I bought a new notebook the other day with beautiful flowers on the front, as I’m an avid gardener, and I shared it on LinkedIn — mainly just as an afterthought. I didn’t realize the impact of that post. Tons of likes and comments, even new connections! It showed me that my followers liked the personal touch. They liked getting a glimpse into my life, into my day, into my hobbies. We do business with people we know, like and trust, and social media is a great way to show our personality, and our brand, to the world.  

If you have a newsletter, look at your subscriber count, but focus more on the actions. If your list is small, but it’s quality and full of your ideal clients, then you are doing just fine. If it’s large and open rate is down, maybe a good clean up or a re-engagement campaign is due. 

Look at your YouTube views and see which videos are performing the best. What were you talking about? It’s the same with podcast downloads. Why did certain interviews perform better? Was it the guest helping to promote? Was it the topic? Was it when it was posted? All of these numbers help you create a strategic plan going forward. 

Networking. We are back to a lot of in-person events right now, but even if you are still doing a lot of things virtually, check in on the numbers. How many people have you connected with and how much follow-up have you done? How much time are you spending per week? What sales have you closed? If you consistently go to one meeting and aren’t seeing any new connections formed or sales made, your time might be better spent elsewhere. If you aren’t calendaring out time for 1:1 calls, that might be the reason sales are down, so increase your time there.

Sales 

Unless you are truly a salesperson or came from a background in sales, it’s not always top of mind to look at conversion rates. Often, we look to the next opportunity and focus on that, rather than the whole picture of what our numbers are telling us. How many intro calls do you do, how many free calls, how many sales calls? What does the conversion rate look like? What does your pricing look like? Is it coinciding with your conversion rate? Rates too low and signing everyone? Rates too high and signing no one? Use the numbers to get your prices right and your contracts solid. 

Just recently, I had two of my clients increase their pricing on certain offerings. After 90 days, we did a review to see if anything had changed. It had not, meaning they were most likely undervaluing themselves in the first place and no new clients raised an issue with the higher pricing. 

Team

Are you ready to hire? How many people? Are you overstaffed? Why? What does your retention rate look like? Has turnover increased? If so, what changes happened that made those numbers rise? 

If you are overwhelmed, overworked, and putting in too many hours, it is time to hire and expand your team. Time is a number. Pay attention to it all and restructure if you aren’t getting the results you want. 

Standard Financials

The logical numbers to stay on top of are your actual numbers. I do Money Mondays where I look at accounts receivable and sales and determine what actions I need to take through the week to hit my goals. I also do Financial Fridays, when I make sure all bills and invoices are paid so I can go into the weekend with a clear head. Find a practice that works for you and make it a habit. 

I also created something called a Money Speedometer, which I use as a monthly goal tracker. It’s my financial goals for growing and scaling, over and above current expected revenue. 

Quarterly, it’s good to touch base on your overhead. What is changing? Do you need to invest in something? Do you need to stop investing in something else? What is working and what is not?

Join Ivy at Speak Up Women on April 30, 2022! Tickets are available now.

Ivy Slater is the CEO of Slater Success and a professionally certified business coach, speaker, podcast host, and internationally best-selling author of her book From The Barre To The Boardroom: Choreographing Business Success Through Authentic Relationships  


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May 20, 2022 0

We all have an inner voice whose job it is to tell us the truth about ourselves and the world around us. Some call it intuition or “going with your gut”. The sentiment is the same – there is wisdom inside us that serves as a compass for the choices we make and how we navigate the world.

The challenge is that the inner voice can get muddled with the barrage of information that floods our senses 24/7.

So how do you know with certainty what your inner voice is trying to tell you? Here are three disciplines you can practice today to figure that out.

Slow Down to Tune In

We are very used to moving fast – be productive, move fast and break things, hustle or die, smash the like button…you get it. Slowing down is not encouraged nor celebrated nearly enough. We might even experience consequences for moving too slowly.

Unfortunately, we’ve become a society of reactive action takers instead of thoughtful responders.

Slowing down is a critical step to inner listening. To slow down means dedicating time for quiet and thinking (and prioritizing it over activities). It means pausing before replying or reacting to put space between you and the situation. It means listening and considering more than talking and taking action.

This could be as simple as pausing before replying to an email to be thoughtful in your words. It might mean 20 minutes each morning to sit without without any screens or other stimuli. Perhaps you can block three 10-minute intervals daily to move around or hydrate.

Slowing down removes the pressure to act immediately and gives you the gift of time to process and tune into yourself before doing something.

It may seem like slowing down is counterintuitive (or even painful), given how fast our work and lives move. If you take it on, the result might be more creativity and less stress, more smart problem solving and less fixing.

Pay Attention to Your Emotions

Emotions are your primal way of responding to the world. The body produces physical reactions to things that are upsetting or joyful (and anything in between). Emotional responses are unfiltered pieces of information you often cannot control, which means they’re a source of truth.

When you experience emotion, before letting it get away from you, pause and name it so you can connect to it and get present to what’s happening. Naming emotions helps to process them and level them out which enables you to tune into why it might be happening.

*A kindness suggestion: Be compassionate to yourself around this process. Women are regularly told that we’re “too emotional” and that emotions are bad so this process may not always be comfortable. Be kind to yourself as you start to do the inner work of connecting with your emotions and what they might mean.

Examine and Challenge Your Emotions

Once you’ve identified your emotion, examine it from all angles. Explore whether the emotion is warranted or if it’s a knee-jerk response to something. If what you’re feeling is anger, ask yourself why you’re angry and what that anger might be covering up (fear, insecurity, anxiety, etc.).

The clearer you can become about why you feel the way you feel, the clearer your inner voice becomes. That’s because strong emotions like anger can mask the more tender feelings behind it.

You can explore one or all of these disciplines to help you feel more certain about what your inner voice is trying to tell you.

Zovig Garboushian is a Speaker, Women’s Executive and Leadership Coach, Organizational Consultant, and CEO and Founder of Boldness Ablaze Coaching®. 

 


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May 20, 2022 0

Perfectionism is a legacy that the women in my family have passed down, fencing each of us in like a chain-link prison. You keep your house clean. You smile and say you’re fine — and keep an extra pair of undies in your glove box in case you have a car accident and need clean drawers because you never show your mess. You follow the rules, just so, so no one will realize that you’re not perfect.

Nowhere was this perfectly perfect mindset stronger than in how we talked about our bodies.

I learned very early that there were rules about how women were supposed to look. Everything from the hair on their heads to the polish on their pinky toes categorized a woman as pretty or not pretty.

Things that were pretty: long hair, big boobs, tiny waists, tan skin, and high heels.

Things that were not pretty: wrinkles, tummy rolls, foregoing makeup, stretch marks, and wearing white after Labor Day.

Women were weighed and judged for every aspect of their appearance, and we doled out the harshest criticism to ourselves. We would say mean-girl slurs about our own bodies before anyone else could say them. Even when our bodies weren’t perfect, we could stay in perfectionism’s good graces if we were willing to flagellate ourselves and then get to work whipping our bodies into shape again.

Just How It Was

I grew up nitpicking my body for every perceived flaw, and when I “let myself go,” a southern euphemism for gaining weight, in the eighth grade, I doubled down on the self-directed hate speech. I thought it was normal to constantly be at war with my body.

Every woman I knew, from my mom and grandmother to the celebrities I followed, struggled with her body. They were always looking to slim, smooth, and shrink their bodies.

It was only after my daughters’ miraculous little bodies began to grow that I noticed how badly I talked to myself, how little compassion I offered myself, and how few things about my body I appreciated. When I began to pay attention to my nasty-gram narrator, rather than just handing her the mic every morning, I was horrified. I couldn’t bear to think that my daughters would say such ugly things about themselves.

I realized that, growing up in this world, they will probably struggle to accept their bodies, but I made a promise that it was not going to be because I was teaching them how to hate their bodies.

Peace with My Body?

That impassioned promise felt good to say, but I had no idea how to put it into practice. How could I learn to love a body that I hated in order to break the generational bondage of body perfection for my daughters?

I got curious about how people fall in love. I thought about how couples woo one another, and I remembered the love notes my husband and I used to slip into each other’s lunch boxes. I thought if love notes could build romance between two people, then maybe they could help me cultivate a kinder relationship with my body.

I began a journaling practice to write love notes to my body’s parts. It’s hard to hate something you’re sweet-talking. Every morning, I’d wrestle the mic away from my nasty-gram narrator and pick up a colorful felt-tip pen. I’d spend a few minutes writing a love note to whatever body part wanted attention.

Sometimes my notes were joyful and gracious, like the one I wrote to my taste buds; other times they were gritty and sad, like the one I wrote to my knees.

I committed to writing whatever wanted to come in order to heal my relationship with my body. I gave voice to all the pain my body had been holding onto. I forgave myself and offered grace for all the times that I’d expected my body to match someone else’s expectation of perfection.

A Legacy of Body Acceptance

Allowing my written voice to alchemize my pain into magical, healing acceptance of my body, just as she is (she being my body), gave me the courage to carve a new path forward for myself and my daughters. I speak to, and about, myself with kindness, respect, and love. I offer compassion when my body needs it. I choose to honor my body and take the best care of her that I can.

The women in my family no longer have to contort their bodies into tiny boxes of perfection. Healing my own relationship with my body gives them permission to do the same when I give voice to my experiences. That healing ripples out beyond our family too.

I’m choosing to create a legacy of body acceptance, rather than body shame, for all women.

To learn more about creating your own legacy of body acceptance, watch Nicole C. Ayers’s TEDx talk titled “Create a Legacy of Body Acceptance.”


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